Inside IPL: Cricket and Business

Cricket’s fanbase across the world is estimated to be around 1 billion people, and guess what? People of the Indian subcontinent account for almost 90% of that population. So, that’s the amount of love for cricket amongst the people in India! And this is something that the Board Control for Cricket in India (BCCI) has […]

Pride for sale!

In this age of social media influencers and the subtlety of stealth marketing, it can become difficult to check the legitimacy of a company signaling its support towards any movement. Who knows whether they are really embracing the campaign or just trying to keep a tight stranglehold on their market-leading position? Consumers in the 21st […]