The Oppo Vivo Marketing Storm.

Owned by China’s BBK Electronics, both Oppo and Vivo entered into the Indian market in 2014. Both the brands have a different USP. While Oppo’s USP is its front camera, Vivo launched the X,Y and V series phones under premium, mid and entry level phones to cater to the different classes of the society. Now […]

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The Economics of Christmas

The Economics of Christmas is the change bought about in the economy by the Christmas season which is typically a peak selling season for retailers in many nations around the world. Sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate. In the U.S the “Christmas shopping season” starts as early as October. Christmas has a […]

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No Cost EMI: Explained

No Cost EMI, A Boon or Bane?What is the actual cost of EMI we pay?India, a country that caters to a large number of festivals attracts a large number of retailers, being online or offline have come up with offers like No-cost EMI or Zero-cost EMI on products like mobile phones and various other electronic […]

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Advertising Regulator ASCI pulls up Reliance communication, HUL, and others for Misleading Advertisement

Advertising sector watchdog i.e. Advertising Standard Council of India (ASCI) has upheld complaints against 208 misleading advertisements, out of which 179 were regarding misleading claims including ITC, HUL, Reliance communications. The Consumer Complaints Council (CCC) of ASCI had received 145 complaints for the month. It upheld 25 complaints from the health care category, 27 in […]

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E-commerce: Complementing or Competing with Brick and Mortar?

E-commerce: the new easy and convenient way of shopping provides customers with benefits ranging from easy purchase of goods, to easy payment methods,  to home delivery of goods and also returning of goods. E-commerce has gained significant popularity over the decades and in many ways is replacing traditional brick and mortar stores. E-commerce has completely […]

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